Some types of consumers of online businesses

Online Seeker type consumers are one of the most common types. This type of consumer usually has different characters and goals when visiting an online shop. Most consumers of this type do visit an online shop to find the products they need. On the other hand, check out Trasportify when you must hire a great delivery company.


Usually, the seeker consumer conducts a survey of several online shops to find which online shop sells products with the cheapest prices and the best quality. If they feel they have matched a product, then most likely the purchase transaction will succeed.

To get attention and loyalty from the seeker, all that needs to be done is to strive for your online shop to be at the top of the search engine list. That way your online shop will be easily found by potential customers. Don’t forget to set product prices competitively because these types of consumers usually already know the average price range of the product they want to buy.

Other than that. You need to recognize the type of “Researchers” among your customers. Almost the same as the seeker type, the type of research consumers usually also have compared the price and product quality between one online shop and another online store. The difference is, the type of research usually does not understand well the product specifications they are looking for.

Our job as an online businessman is to explain in detail and patiently about the products offered. Because in principle, finding out in the online shop will provide new researchers with experience and knowledge.

Furthermore, there is also the type of The Discount Lover Consumer. This type of consumer in an online business is usually very fond of hunting discounts at an online shop. They will be competing to find online shops that are offering large-scale promotions and discounts. The strategy that can be applied to maintain this type of consumer is by offering attractive discounts and promotions. For example, the “buy one get one” promo or free postage promo for each purchase with a certain minimum order.